Building a Business as a Teen: Lessons from the Surf and the Startup

By Jay Gross, Co-Founder of Hey Bud Boards
12th Grade | Torrey Pines High School | Incoming Business Student at ASU

When most people think of surfing, they imagine catching waves and soaking up the sun—not launching a business. But for me, Hey Bud Boards started as a conversation between friends about how expensive surfboards were and how hard it was to find a reliable way to buy or sell them locally. That conversation became a vision, and that vision became a company.

As a teenager, building a business has taught me more than I ever expected—about communication, accountability, and the small details that make a big difference. From setting fair prices to organizing inventory, and even answering customer questions with clarity and respect, every part of the process has pushed me to grow.

But the biggest lesson? Respect is everything. Respect for your clients, your partners, your time, and even your competitors. It’s easy to get caught up in making sales or building your brand, but real success comes when people trust you—and that trust is built through how you carry yourself.

That’s why being part of the LLUXXALL Youth Board of Advisors (LYBA) has been so valuable to me. It’s helped me polish the way I speak, present myself, and interact with others. Whether I’m working with a surf customer or collaborating on a LYBA fundraiser, I’ve learned that etiquette isn’t about being formal—it’s about being intentional, kind, and professional.

As I prepare to study business at Arizona State University, I know I’m stepping into the next chapter with not only experience but a mindset rooted in character. Surfing taught me balance, business taught me focus, and LLUXXALL taught me grace. And all three will help carry me through the waves ahead.Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.