Why Young Entrepreneurs Need More Than Just Ideas

By Samuel Gross, President of LYBA
11th Grade | Canyon Crest Academy | Founder, Banoix Clothing

When I first started Banoix Clothing, my goal was simple: to create high-quality clothing made from recycled cotton that looked good and did good for the planet. I had the idea, the name, and even a few design concepts sketched out. But very quickly, I realized that having a vision is only the beginning. What you really need as a young entrepreneur is structure, communication skills, and the confidence to lead.

As the President of the LLUXXALL Youth Board of Advisors (LYBA), I’ve learned that entrepreneurship and etiquette are more connected than most people think. It’s not just about creating a product—it’s about how you present your ideas, pitch to others, collaborate with teammates, and build relationships based on trust and professionalism.

Starting a sustainable fashion brand at my age taught me how important it is to stand out not just through what you sell, but through how you carry yourself. Your posture in a meeting, the way you speak to potential partners, even your email tone—all of it communicates your seriousness and character.

Being a part of LYBA has helped me grow beyond just the business side. It’s challenged me to become a leader who listens before speaking, thinks before acting, and supports others on their path too. These are skills I know will serve me not only in business but in every area of life—whether I’m applying to college, working on a team, or representing a brand I believe in.

If I could share one message with other teens who want to start something of their own, it’s this: your idea is your spark, but your etiquette and leadership are the fuel. With both, you can create something meaningful, memorable, and truly yours.Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.