OUR TEAM
Alla Kesser Gross
Etiquette & Behavioral Specialist | Body Language & Personal Development Coach | Founder of LLUXXALL School of Etiquette | Bestselling Author
Alla, the founder of LLUXXALL School of Etiquette and Manners, is not just an etiquette expert and #1 Amazon Bestselling Author; she is a beacon of transformation in personal and professional development. With a distinguished background as a special education teacher, Alla uniquely integrates behavioral interventions into etiquette training, crafting programs that are both enlightening and transformative. Her approach leverages her extensive experience with children and adults across various needs, using tailored strategies that lead to undeniable success in social and professional realms.
Alla’s methodology is meticulously designed to shape etiquette through behavioral interventions, a technique honed from her years of working in special education. This approach involves observing individual behaviors, identifying areas for improvement, and implementing strategic interventions that promote etiquette as a natural extension of behavior. It's about making etiquette relatable and accessible, ensuring that each participant not only learns but internalizes these essential skills.
Clients of the LLUXXALL School can expect to invest in a premium training experience where etiquette and manners are not just taught but embedded into their behavior. This transformation is guided by Alla’s expert hand, which has been shaped by her dynamic career journey—from a music educator and therapist to a journalist and a highly recognized community influencer residing in San Diego.
Alla’s educational qualifications, including two Master’s degrees in Music, Literature and Arts, and Special Education, reinforce her adeptness at merging educational principles with practical application. Her role as a board member of the Music Teachers Association of California and numerous accolades, like the San Diego Power Woman award and her listing in Marquis Who's Who, underscore her influence and credibility.
Alla, who holds a Master's degree in Music, Literature and Arts from Western University, skillfully integrates her extensive knowledge of history, music, and art into the etiquette classes. This multidisciplinary approach enriches the learning experience by demonstrating how etiquette is interwoven with cultural and artistic expressions throughout history.
Through her books, including "The Modern Teen’s Etiquette Playbook" and the upcoming "Graceful Femininity" Alla continues to extend her reach, ensuring that the principles of etiquette and personal growth are accessible to a wider audience. Her book, "The Modern Teen’s Etiquette Playbook," has been featured on prominent platforms such as NBC, ABC, CBS, and Broadway World. This exposure underscores the widespread recognition and endorsement of her work, highlighting its relevance and impact across various audiences.
Alla's LLUXXALL School of Etiquette and Manners distinguishes itself by offering highly personalized training through both small group sessions and one-on-one coaching. This approach ensures that every participant receives individualized attention, enabling detailed feedback and tailored guidance that aligns with each person's unique needs and learning pace. Small group settings foster an intimate learning environment where interactions are more engaging and personalized, enhancing the absorption and practice of etiquette skills.
Such focused training environments are part of what makes the LLUXXALL School of Etiquette and Manners a premium service, where investment in etiquette education translates directly into significant personal and professional advancement.
Catharine Kaufman
Etiquette Instructor & Educator | Literature & Law Specialist | Conflict Resolution & Diplomacy Advocate | Wellness Author & Culinary Expert
Catharine is an esteemed etiquette instructor at LLUXXALL School of Etiquette and Manners, where she brings a rare blend of intellectual depth, cultural refinement, and heartfelt mentorship. Originally from Canada, she holds a background in law and literature, with formal training in conflict resolution and diplomacy developed during her legal studies. Now based in San Diego, she teaches English at a respected private school and is celebrated for her ability to inspire students through language, etiquette, and thoughtful communication.
As an educator and mother, Catharine has raised two amazing daughters, instilling in them the same values of grace, curiosity, and compassion that she brings to every classroom. Her warmth and wisdom create a nurturing environment where students of all ages feel empowered to grow in confidence and character.
Beyond the classroom, Catharine is widely known as The Kitchen Shrink—a nationally syndicated food columnist, author, and former TV chef. Her engaging voice, culinary creativity, and wellness expertise have reached audiences through books, blogs, and television. She is also the co-author of Jolene: Adventures of a Junk Food Queen, a playful and educational children’s book that encourages healthy habits and has been endorsed by the Juvenile Diabetes Foundation.
At LLUXXALL, Catharine’s multidisciplinary background—spanning law, literature, education, and wellness—enhances every lesson. Her presence offers students a rich, well-rounded learning experience where etiquette is not just taught but lived with elegance and authenticity.