The Executive Code:
Business Etiquette
for Building Trust and Closing Deals
Clive Gross, The Founder of Chefwoks
In business, trust isn’t bought — it’s earned, over and over again. It’s a continuous cycle of integrity, consistency, and authenticity that must never be broken.
People don’t buy products; they invest in the people behind them.
They buy trust. They buy confidence. They buy the quiet certainty that you know who you are, what you stand for, and how to turn every connection into a lasting partnership.
Welcome
The Executive Code: Business Etiquette for Building Trust and Closing Deals, a transformative course created by Alla Kesser, celebratory etiquette and body language expert, published author, and founder of the LLUXXALL School of Communication and Professional Etiquette, in collaboration with Clive Gross, a founder of Chef Works — a global hospitality brand represented in over 90 countries, renowned for redefining professional presentation and service standards worldwide.
Together, we’ve merged psychology, communication, and international protocol into one powerful program — designed for executives, consultants, financial advisors, entrepreneurs, and professionals who understand that how you do business matters as much as what you do.
Start your journey to executive refinement — explore the program below.
In today’s global environment, success isn’t determined by strategy or skill alone — it’s determined by trust.
According to Harvard Business Review, more than 80% of deals close not because of the product, but because of the person presenting it.
Your body language, tone, behavior, and etiquette form the invisible handshake that precedes every business opportunity.
From mastering meetings and negotiations to hosting clients, from conflict resolution to ethical leadership — every module of this course builds toward one truth:
Grace is your greatest competitive advantage.
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— so every conversation becomes a moment of influence.
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— to project credibility, authority, and style aligned with your personal and professional brand.
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— mastering everything from seating strategy to body language psychology.
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— with elegance, cultural intelligence, and conversational finesse.
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— from email and phone etiquette to cross-cultural communication online
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— turning tension into trust and confrontation into collaboration.
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— transforming first impressions into long-term partnerships and client loyalty.
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— achieving the rare combination of influence, warmth, and professionalism that defines true leadership.
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— leading with composure, integrity, and strategic empathy.
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— to project confidence and read others with precision.
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— mastering nonverbal cues that attract trust and respect.
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— from interviews and presentations to negotiations and high-stakes moments.
Refine your influence. Redefine your success.
Begin The Executive Code today.
In This 8-hour Program, You’ll Discover How To:
Program Format
This self-paced online program is designed with flexibility in mind, allowing you or your team to complete the training at your own rhythm and convenience. With a total duration of approximately 8 hours, it offers an immersive learning experience that fits seamlessly into any professional schedule.
Self-Paced Video Learning
Give yourself or your team the opportunity to grow on their own timeline with pre-recorded lessons. These on-demand sessions can stand alone or complement other trainings. Customized, branded content is also available through our white-label options.
Designed for Every Industry Where Presence Equals Profit
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Financial Institutions
In finance, first impressions are everything. From summer associates to senior executives, we prepare professionals to host clients with ease, navigate formal business dining, and network with confidence—ensuring they represent your institution at the highest standard.
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Sales Teams
Closing a sale takes more than skill—it takes presence. Our customized programs sharpen communication, presentation, and business dining etiquette, preparing sales teams to impress in every setting, from conference rooms to large-scale pitches.
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Hospitality & Tourism
Guest experience defines success in hotels, resorts, cruises, and catering. Our program elevates client relations, front desk etiquette, dining service, and first impressions—ensuring your team delivers five-star service every time.
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Law Firms
For law firms, professionalism is non-negotiable. We support attorneys at every stage with training in communication, networking, and executive presence, helping them build strong client relationships while representing the firm with polish.
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Restaurants & Executive Dining Rooms
Service is the heart of hospitality. We train servers, sommeliers, hosts, and support staff in formal dining, communication, and guest relations—transforming meals into memorable experiences that keep clients coming back.
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Aviation
Whether in the sky or on the ground, exceptional service defines aviation. Our training equips in-flight and terminal teams to provide seamless customer care, mastering client relations, dining, and beverage service for both commercial and private travel.
More Than a Course — A Transformation
This isn’t another business-skills program.
It’s an immersion in executive elegance — a redefinition of how you move, speak, and lead.
By the end, you will:
Command respect the moment you enter a room.
Communicate with the perfect balance of warmth and authority.
Turn interactions into long-term relationships built on trust.
Because true professionalism isn’t performance — it’s presence.
And when presence, ethics, and emotional intelligence align, people don’t just listen to you — they believe you.
Join us on this journey to refine how you lead, serve, and succeed.
Together, we’ll help you master the art that defines every great leader —
the power of presence.
Ready to Elevate Your Executive Presence?
Join The Executive Code — the program trusted by professionals and leaders worldwide.